Which movie franchise pioneered the modern film-toy merchandising model with a groundbreaking deal that allowed George Lucas to retain merchandising rights instead of taking a higher director's fee?

Hollywood has a long history of brand collaborations that have become legendary in pop culture. From product placements that became iconic to merchandise deals that generated millions, these partnerships have shaped how we experience entertainment. This trivia question tests your knowledge of one particularly successful collaboration that revolutionized movie merchandising and created a lasting impact on both the film and retail industries.

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Star Wars
Jurassic Park
E.T. the Extra-Terrestrial
Transformers