Which breakfast cereal brand paid $1.5 million for its iconic product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), causing sales to increase by 65% after the film's release?

Product placement has become an art form in Hollywood, with some integrations becoming as memorable as the films themselves. These strategic brand appearances can generate millions in value while becoming part of cinema history. Test your knowledge of famous product placements that changed how brands approach film integration and influenced consumer behavior through the silver screen.

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Reese's Pieces
Cap'n Crunch
Lucky Charms
Cheerios