Which celebrity endorsement deal is considered one of the most successful of all time, generating over $1 billion in revenue for Nike since its inception in 1984?

In the world of product marketing, celebrity endorsements can make or break a brand's success. The right partnership can boost sales dramatically, while misalignments can damage both the celebrity's and the brand's reputation. This trivia question explores one of the most financially successful celebrity endorsement deals in history that transformed both the product's market position and the endorser's career.

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Michael Jordan's partnership with Nike (Air Jordan)
George Clooney's partnership with Nespresso
Beyoncé's partnership with Pepsi
LeBron James' partnership with Sprite