Which celebrity used a groundbreaking 'surprise drop' product launch strategy in 2013 that has since been widely copied in the beauty industry?

Behind every successful celebrity brand is a carefully orchestrated product launch strategy. From strategic social media teasers to elaborate PR stunts, famous people have revolutionized how products enter the market. Test your knowledge about some of the most innovative product launch techniques used by celebrities who have built empires beyond their original claim to fame. Can you identify who pioneered these game-changing launch strategies?

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Beyoncé (with her visual album release that inspired her later product launches)
Rihanna (with her Fenty Beauty line)
Kylie Jenner (with her Kylie Lip Kits)
Lady Gaga (with her Haus Laboratories cosmetics)