Which 1999 film pioneered the use of 'found footage' viral marketing, creating a fake website and missing persons campaign that convinced many viewers the events were real?

Behind every blockbuster film is often a revolutionary marketing campaign that captivated audiences before they even entered theaters. Some campaigns have been so innovative they changed how movies are promoted forever. This trivia question focuses on a groundbreaking marketing strategy that transformed film promotion and created a template still followed today. Test your knowledge of the intersection between film and marketing innovation!

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