Which pharmaceutical product's advertising campaign in the late 1990s is credited with revolutionizing direct-to-consumer marketing for prescription medications?

The pharmaceutical industry has pioneered innovative marketing strategies over the years, particularly through memorable advertising campaigns that have shaped public perception of medications and treatments. This trivia poll explores one of the most influential pharmaceutical advertising campaigns that changed how prescription medications were marketed directly to consumers. Test your knowledge about this landmark shift in medical product promotion!

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Viagra (Pfizer) with its 'The Little Blue Pill' campaign featuring sports figures
Prozac (Eli Lilly) with its 'Sunshine Days' campaign featuring animated happy faces
Lipitor (Pfizer) with its 'Know Your Numbers' campaign featuring heart health statistics
Claritin (Schering-Plough) with its 'Clear Days, Clear Nights' campaign featuring outdoor activities