Which candy experienced a 65% sales increase after its strategic product placement in a 1982 blockbuster film?

Product placement has become a sophisticated marketing strategy in film and television, with brands paying millions for strategic screen time. From Tony Stark's Audi to James Bond's Omega watches, these placements influence consumer behavior and create cultural touchstones. This trivia question explores one of the most successful and innovative product placement deals that transformed both a brand's trajectory and how studios approach merchandising partnerships.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&Ms in 'Raiders of the Lost Ark'
• Hershey's Kisses in 'Ghostbusters'
• Skittles in 'The Empire Strikes Back'

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