Which global brand launched the 'Local Traditions' campaign in 2018, featuring artisans from 50 countries showcasing traditional crafts that inspired limited edition products?

Cultural traditions have increasingly become powerful assets in brand strategy and marketing. Companies that effectively incorporate cultural heritage elements into their branding often create deeper emotional connections with consumers. This trivia question explores how one major brand successfully leveraged traditional cultural elements to revitalize its global image and engagement strategy.

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Hermès with their 'Crafting Heritage' initiative
Uniqlo with their 'Made for All: Cultural Editions' series
Airbnb with their 'Cultural Experiences' platform
IKEA with their 'Global Home Traditions' collection