Which renowned architectural firm underwent a major rebranding in 2011, shifting from a traditional logotype to a dynamic identity system with 76 possible logo variations to reflect their adaptive design approach?

In the world of architecture, branding and visual identity have become increasingly important as firms compete globally. Major architectural firms invest significantly in their logos and brand identity to convey their design philosophy, approach to innovation, and position in the market. This trivia question focuses on a notable rebranding that reflected a fundamental shift in architectural practice philosophy.

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OMA (Office for Metropolitan Architecture)
Foster + Partners
Gensler
Arup