Which ancient civilization pioneered the first documented 'loyalty program' where merchants issued clay tokens that customers could collect and later exchange for discounts on future purchases?

Before modern loyalty programs and customer rewards, ancient civilizations developed sophisticated methods to retain customers and encourage repeat business. These early retail loyalty systems laid the groundwork for today's complex customer engagement strategies. Test your knowledge about how ancient merchants created the first loyalty programs and customer retention methods that would influence commerce for millennia to come.

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Ancient Mesopotamia (specifically Babylonian merchants around 2000 BCE)
Ancient Egypt during the New Kingdom period (1550-1070 BCE)
Ancient Greece during the Hellenistic period (323-31 BCE)
Han Dynasty China (206 BCE-220 CE)