Which streaming service first introduced the controversial 'day-and-date' release model for major films during the pandemic, simultaneously releasing titles in theaters and on their platform?

The streaming landscape has dramatically changed how film and television content reaches consumers. As traditional theatrical releases and cable TV subscriptions decline, streaming platforms have experimented with various release strategies and revenue models to capture audience attention and loyalty. This question explores a fascinating retail innovation that challenged conventional industry wisdom about content distribution.

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Warner Bros. with HBO Max
Disney with Disney+ Premier Access
Universal with Peacock
Paramount with Paramount+