Which revolutionary marketing campaign created an entirely fictional mythology and 'found footage' narrative that helped turn a micro-budget horror film into a box office sensation grossing nearly $250 million worldwide?

Test your knowledge about innovative marketing strategies that transformed films from mere productions into cultural phenomena. The entertainment industry has pioneered some of the most groundbreaking marketing campaigns in history, reshaping how products are promoted across all sectors. From viral mysteries to immersive experiences, film marketing has revolutionized the way brands connect with audiences.

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• The Blair Witch Project's missing persons campaign and fake documentary materials
• Paranormal Activity's 'Demand It' viewer-requested screenings strategy
• Cloverfield's mysterious trailer and alternate reality game
• The Dark Knight's citywide scavenger hunts and Joker-themed viral websites

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