Which digital marketing innovation did Celestron pioneer in 2018 that revolutionized telescope sales by allowing customers to 'test' night sky views before purchasing?

The astronomy retail sector has evolved dramatically with technological advancements and innovative marketing strategies. From traditional telescopes to sophisticated star-tracking apps, companies have employed various techniques to capture market share in this specialized industry. This trivia tests your knowledge about a groundbreaking digital marketing strategy that transformed how astronomy products are sold to enthusiasts and professionals alike.

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StarView AR - an augmented reality app showing telescope views from your exact location before purchase
Virtual Observatory - a subscription service offering telescope time-sharing across global locations
AstroCompare - an AI-powered product recommendation engine based on viewing conditions
SkyTrial - a 30-day home trial program with free shipping both ways