Which candy brand saw a 65% sales increase after its strategic product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), pioneering the modern film product placement industry?

Product placement in films and TV shows has become a sophisticated marketing strategy for major brands. From iconic cars in action movies to distinctive beverages in sitcoms, these strategic placements boost brand recognition and can significantly impact consumer behavior. Test your knowledge about one of the most successful product placement campaigns in film history that transformed a struggling candy's market position.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses