Which innovative product launch strategy did 'Hamilton' use that revolutionized Broadway marketing and is now widely adopted by other major productions?

The performing arts industry continually evolves its production and marketing strategies to attract audiences in an increasingly digital world. From Broadway to community theaters, innovative approaches to product launches and brand storytelling have become essential for success. Test your knowledge about how performing arts organizations are revolutionizing their approach to production marketing and audience engagement.

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Ham4Ham lottery - offering $10 tickets through a daily digital lottery system with special pre-show performances
Release of a complete production soundtrack before the show's official opening to build anticipation
Live-streaming the opening night performance on social media platforms
Requiring audience members to experience the show in period costumes