Which innovative retail branding strategy helped Barnes & Noble achieve its remarkable turnaround after 2019?

In the age of digital reading and Amazon's dominance, Barnes & Noble faced near extinction. However, through a remarkable retail branding transformation beginning in 2019, the bookstore chain has experienced an impressive revival. This trivia question explores a key aspect of their successful rebranding strategy that helped reconnect the brand with book lovers and revitalize their physical stores.

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Decentralizing purchasing decisions to individual store managers who could tailor inventory to local tastes
Launching a subscription-based audiobook service to compete directly with Audible
Opening Barnes & Noble cafés with celebrity chef partnerships in all locations
Creating members-only reading lounges with exclusive content and early releases