Which studio executive is credited with pioneering the 'Blockbuster Strategy' in the 1970s that transformed film marketing and distribution?

Major film studios have developed various strategies to manage risk and maximize profits in the volatile entertainment industry. One of the most influential approaches changed how studios approach their annual film slate and marketing budgets. Test your knowledge of this pivotal shift in film industry business strategy that reshaped Hollywood's retail approach to selling movies to audiences worldwide.

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Alan F. Horn (Warner Bros.)
Steven J. Ross (Warner Communications)
Barry Diller (Paramount Pictures)
George Lucas (Lucasfilm)