Which pharmaceutical company first launched a widely adopted digital platform that uses gamification to improve medication adherence in chronic disease patients?

In the competitive pharmaceutical market, brands employ various digital marketing strategies to engage healthcare professionals and patients. This trivia tests your knowledge about a groundbreaking digital patient engagement platform that revolutionized how medication adherence is tracked and improved. Understanding these innovations helps product managers create more effective healthcare solutions that bridge the gap between treatment prescriptions and patient compliance.

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Novartis with their 'Adherence Buddy' app
Pfizer with their 'MedMinder' platform
Johnson & Johnson with their 'Care4Today' system
Merck with their 'Compliance Coach' technology