Which architectural firm radically repositioned their brand in the early 2000s by committing to the '2030 Challenge' and becoming the first major practice to make sustainability their primary design driver?

The world of architecture has always been intertwined with brand positioning and identity creation. Throughout history, architectural firms have used signature styles and design philosophies to differentiate themselves in the market. This trivia question explores how one iconic architectural firm revolutionized their brand positioning in a way that transformed both their business model and the industry's approach to sustainable design.

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• Foster + Partners
• HOK (Hellmuth, Obata + Kassabaum)
• Gensler
• SOM (Skidmore, Owings & Merrill)

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