Which retail company launched the first modern points-based loyalty program that significantly influenced how customer loyalty programs are designed today?

Customer loyalty programs have become a cornerstone strategy for retailers looking to increase customer retention and lifetime value. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track consumer behavior and preferences. Test your knowledge about which major retailer was the true pioneer in revolutionizing the modern customer loyalty program landscape.

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American Airlines (AAdvantage program, 1981)
Starbucks (Starbucks Rewards, 2008)
Walmart (Walmart Rewards, 2019)
Target (Target Circle, 2019)