Which pharmaceutical company pioneered direct-to-consumer (DTC) advertising for prescription medications in the US with its 1997 campaign that fundamentally changed how prescription drugs are marketed?

The pharmaceutical industry has seen some groundbreaking marketing campaigns that changed how medications are promoted to both healthcare providers and patients. Some campaigns have become case studies in medical marketing history, transforming how we think about prescription medications and patient education. Test your knowledge about a landmark marketing initiative that revolutionized the pharmaceutical industry.

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Pfizer with Viagra (sildenafil)
Eli Lilly with Prozac (fluoxetine)
Schering-Plough with Claritin (loratadine)
GlaxoSmithKline with Paxil (paroxetine)