Which retailer first implemented a loyalty program that allowed customers to earn points not just for purchases but also for product reviews, social media engagement, and in-store visits?

In the competitive retail landscape, customer loyalty programs have evolved significantly to drive retention and increase customer lifetime value. These programs use sophisticated data analytics and personalization techniques to create unique customer experiences. Test your knowledge about one groundbreaking loyalty program innovation that changed the retail industry!

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Sephora with its Beauty Insider program
Amazon with Prime Rewards
Walmart with Walmart+
Target with Circle