Which geographical brand mascot was officially appointed as a tourism ambassador for its country, helping to increase international visitor numbers by over 20% in the year following its appointment?

Brand mascots have played a surprising role in regional tourism and geographical awareness. These iconic characters have helped put certain locations on the map, driving tourism and creating lasting geographical associations. Test your knowledge of how these famous mascots have influenced our perception of places around the world and impacted local economies through tourism.

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• Hello Kitty (Japan)
• Paddington Bear (UK)
• Michelin Man (France)
• Tony the Tiger (USA)

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