Which iconic advertising slogan was created in 1988 by ad agency Wieden+Kennedy, inspired by the last words of convicted murderer Gary Gilmore before his execution?

Advertising slogans have become embedded in pop culture, sometimes outliving the products they promoted. The most successful taglines transcend marketing to become cultural touchstones - quoted, parodied, and referenced across generations. This trivia tests your knowledge of one particular slogan that revolutionized athletic apparel marketing and became synonymous with determination and athletic achievement across global pop culture.

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• Nike's "Just Do It"
• Adidas's "Impossible Is Nothing"
• Reebok's "I Am What I Am"
• Under Armour's "Protect This House"

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