Which music icon famously rejected a standard endorsement deal and instead negotiated an equity stake in Beats Electronics, resulting in a $300 million payout when Apple acquired the company in 2014?

The world of celebrity brand partnerships has evolved dramatically in recent years, with famous personalities taking increasingly active roles in product development and strategy. Beyond simple endorsements, celebrities now leverage their personal brands to create unique product experiences. Test your knowledge about one of the most successful celebrity brand strategists who revolutionized how famous people approach business partnerships.

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