Which military history museum pioneered the first major digital transformation of its retail operations, introducing personalized AR product experiences in 2014?

Military history museums have transformed their retail strategies in recent decades, turning gift shops into major revenue sources. Modern military museums now leverage digital technology, personalized experiences, and brand storytelling to create compelling retail environments that extend the visitor experience. This trivia question focuses on a groundbreaking retail transformation that changed how military history institutions approach merchandising and brand recognition.

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The National WWII Museum (New Orleans)
Imperial War Museum (London)
Smithsonian National Air and Space Museum (Washington DC)
National Army Museum (London)