Which architectural project is credited with pioneering the concept of using iconic architecture as economic revitalization, creating what's now known as the 'Bilbao Effect' in brand positioning?

The strategic positioning of iconic architectural projects can transform cities and create powerful global brands. This phenomenon, where a single building becomes the centerpiece of urban revitalization and tourism, has been replicated worldwide after one famous success story. Test your knowledge about this influential case study in architectural brand positioning that changed how cities approach landmark buildings.

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Guggenheim Museum Bilbao by Frank Gehry
CCTV Headquarters by Rem Koolhaas
Burj Khalifa by Adrian Smith
Sydney Opera House by Jørn Utzon