Which 1982 science fiction film featured a groundbreaking product placement deal that resulted in a 65% sales increase for the featured candy, establishing a new standard for product integration in cinema?

Product placement in films and TV shows has evolved from subtle background elements to strategic storytelling tools. This practice generates millions in revenue while reducing production costs. Major studios now have dedicated departments for brand integration, and some placements have become iconic moments in entertainment history. Test your knowledge about this fascinating intersection of marketing and filmmaking!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Star Trek II: The Wrath of Khan (Pepsi)
Tron (Atari)