Which major retail brand most successfully leveraged Norse mythology in its brand storytelling campaign, resulting in a 35% increase in customer engagement in 2022?

Throughout history, mythology and folklore have been powerful storytelling tools that captivated audiences. Today, major retail brands are increasingly incorporating mythological elements into their brand identities and marketing strategies to create deeper emotional connections with consumers. From Nike's winged goddess of victory to Starbucks' siren, mythological symbols permeate retail branding. Test your knowledge about this fascinating intersection of ancient stories and modern retail marketing!

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IKEA's 'Asgard Living' home collection, which featured furniture designs inspired by the nine realms of Norse cosmology
Thor Industries' 'Hammer of the Gods' RV campaign, connecting adventure travel to Norse mythology's themes of exploration
Viking Cruises' 'Saga Series' digital storytelling campaign, which presented travel destinations through the lens of Norse legends
H&M's 'Valhalla Fashion' line, which integrated traditional Norse symbols and runes into modern Scandinavian designs