Which game's marketing campaign created a fictional alternate reality game (ARG) called 'I Love Bees' that involved real-world payphones and became a groundbreaking example of immersive advertising?

In the competitive world of gaming, marketing campaigns can make or break a product launch. One particular advertising technique revolutionized how video games were marketed, creating unprecedented buzz and setting new standards for immersive promotional strategies. Test your knowledge about this landmark moment in gaming industry advertising history that blurred the lines between fiction and reality.

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• Halo 2
• World of Warcraft
• Call of Duty: Modern Warfare
• Grand Theft Auto: San Andreas

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