Which celebrity's appointment as a brand ambassador in 2015 helped Puma dramatically shift its customer demographics and increase its women's business by over 98% in the following years?

Brand ambassadors can dramatically transform a company's market presence, especially when they're well-known celebrities. These partnerships create powerful associations in consumers' minds and can revitalize brands or introduce them to entirely new demographic segments. This trivia tests your knowledge about one of the most significant celebrity brand partnerships that changed a company's trajectory and customer demographics.

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Rihanna
Beyoncé
Serena Williams
Taylor Swift