Which publishing house deliberately designed their Penguin Classics with orange covers to create a distinct and recognizable brand identity in the early 20th century?

Throughout literary history, publishing houses have developed distinct brand identities that serious readers recognize instantly. These companies shaped literary movements, discovered groundbreaking authors, and crafted visual identities that signal quality and genre to bookstore browsers. Test your knowledge about these influential literary brands and their marketing strategies that helped define modern literature.

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Penguin Books
Random House
Hachette Book Group
HarperCollins