Which historical retail innovation from the 1840s revolutionized visual merchandising by allowing ordinary products to be displayed as luxury items, leading to the birth of modern window shopping?

Before digital marketing and modern store designs, retailers had to find creative ways to visually merchandise their products. Throughout history, visual storytelling in retail has evolved dramatically, influencing consumer behavior and setting merchandising standards we still see echoes of today. This trivia question explores a pivotal moment in retail visual presentation history that changed how stores approached customer engagement.

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Plate glass manufacturing technology that enabled large, clear storefront windows
The invention of mannequins with realistic human features
Gas lighting systems that illuminated store displays at night
The introduction of printed product catalogs with illustrations