Which pharmaceutical company pioneered the first major direct-to-consumer marketing campaign that focused on patient stories rather than clinical data, revolutionizing healthcare brand storytelling in the 1990s?

In healthcare marketing, storytelling has evolved dramatically over decades. The pharmaceutical and medical device industries have shifted from purely clinical messaging to emotional narratives highlighting patient journeys and outcomes. This poll tests your knowledge about a pivotal moment in medical brand storytelling that changed how healthcare products are marketed to both physicians and patients.

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Pfizer with its Viagra campaign that normalized discussion of erectile dysfunction through patient testimonials
Eli Lilly with its Prozac campaign featuring depression patients sharing their recovery journeys
Johnson & Johnson with its Tylenol campaign showing real patients managing chronic pain
Merck with its Vioxx campaign highlighting arthritis patients returning to normal activities