Which retailer is credited with creating the modern image of Santa Claus through their holiday advertising campaigns in the 1930s?

Throughout history, retailers have leveraged cultural traditions and holidays to create iconic marketing campaigns and shopping experiences. These culturally-rooted retail strategies have transformed how consumers engage with brands during significant cultural moments. Test your knowledge about how major retailers have incorporated cultural traditions into their business models and marketing approaches.

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Coca-Cola
Macy's
Sears
Montgomery Ward