Which innovative marketing strategy did Texas Instruments use in the 1990s that transformed their TI-83 graphing calculator into the dominant educational mathematics tool in North American schools?

In the world of mathematics education and tools, certain products have shaped how we learn and apply mathematical concepts. The handheld calculator market, in particular, represents one of the most significant product success stories in educational technology. This poll tests your knowledge about the marketing strategy behind one of the most transformative calculator launches in educational history.

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They created educator-focused programs that provided free calculators and curriculum materials to math teachers, effectively making their product the standard in classrooms
They were the first to introduce color screens on graphing calculators, which attracted students and made complex visualization more accessible
They significantly underpriced competitors through a loss-leader strategy, making their calculators the most affordable option for schools
They pioneered the first calculator with built-in computer algebra systems, making them technically superior to all competitors