Which digital marketing innovation has been credited with helping Hamilton become one of Broadway's most successful shows, contributing to its record-breaking advance ticket sales?

The performing arts industry has embraced digital marketing in innovative ways to reach audiences. Theater productions, dance companies, and live music venues have all adopted unique digital strategies to sell tickets and build brand awareness. How well do you know the digital marketing techniques that have transformed how performing arts organizations connect with their audiences? Test your knowledge with this trivia question!

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The #Ham4Ham lottery system that created viral social media content while offering affordable tickets
Virtual reality previews that let potential audience members experience 5-minute segments of the show before buying tickets
The Hamilton mobile app that used augmented reality to bring playbill characters to life
AI-generated personalized emails that matched historical Hamilton characters to customer demographics