Which retail innovation was first widely adopted by major performing arts venues in the early 2010s, fundamentally changing audience purchasing behavior?

The performing arts industry has embraced various retail innovations to enhance audience experiences and boost revenue streams. From digital ticketing platforms to immersive merchandise experiences, theaters and performance venues have revolutionized how they connect with patrons through retail touchpoints. Test your knowledge about a groundbreaking retail innovation that changed how performing arts venues approach their customer experience.

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Dynamic pricing algorithms that adjust ticket prices based on real-time demand, popularized by Broadway shows like 'The Book of Mormon'
Augmented reality merchandise displays allowing patrons to virtually 'try on' show-themed costumes and accessories
Blockchain-based ticketing systems that eliminated counterfeiting and enabled secure ticket resale
AI-powered concession stands that remember patron preferences and suggest personalized refreshment packages