Which major retailer saw unprecedented sales of telescopes and viewing glasses during the 2017 total solar eclipse, with a reported 7000% increase in related merchandise sales?

Space exploration has always inspired consumer products and retail experiences. From NASA-branded merchandise to telescope retailers and observatory gift shops, astronomy has created its own unique retail ecosystem. This trivia question explores how one major retailer specifically capitalized on astronomical events to drive one of their most successful promotional campaigns in retail history.

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Walmart
Target
Best Buy
Amazon