Which pharmaceutical company pioneered the 'rapid market saturation' launch strategy for critical medications by deploying specialized medical science liaisons (MSLs) before FDA approval?

In the high-stakes world of medical product launches, timing and strategy are everything. A successful launch can revolutionize patient care and establish market dominance, while missteps can doom even the most promising innovations. This trivia challenges your knowledge of a groundbreaking product launch strategy that changed how pharmaceutical companies bring critical medications to market. Test your understanding of pharmaceutical product launch history that continues to influence healthcare marketing today.

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Genentech with Herceptin in 1998
Pfizer with Lipitor in 1996
Merck with Gardasil in 2006
Novartis with Gleevec in 2001