Which celebrity's beauty brand broke e-commerce records in 2019 by generating $100 million in sales within the first 40 days of launch, primarily through innovative social media marketing?

Many celebrities have transformed from entertainers into successful retail entrepreneurs. Their product launches often employ innovative marketing strategies that reshape industry standards. This trivia tests your knowledge about how famous people have leveraged their influence to create successful retail brands and product lines, focusing specifically on their launch strategies that disrupted traditional retail approaches.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Selena Gomez's Rare Beauty