In 2022, what unprecedented action did Patagonia's founder Yvon Chouinard take with his company to benefit the natural world?

In 2022, a major outdoor retailer made headlines with an unprecedented corporate decision that transformed its ownership structure in the name of environmental conservation. This move represented one of the most radical corporate commitments to sustainability in retail history, channeling future profits directly to environmental causes. Test your knowledge about this landmark decision that merged retail business with environmental activism.

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Transferred ownership to a trust and nonprofit dedicated to fighting climate change, ensuring all future profits (about $100M annually) go to environmental causes
Sold the company to an environmental consortium led by the Nature Conservancy and pledged to donate 50% of future profits to conservation efforts
Converted Patagonia into a member-owned cooperative where customers earn shares by returning used products for recycling
Created a franchise model requiring all Patagonia stores to operate with net-zero emissions and source materials within 100 miles of each location