Which innovative marketing campaign helped Netflix transition from its DVD-by-mail service to become the streaming giant we know today?

Streaming services have fundamentally altered how film and television content reaches audiences. In this poll, test your knowledge about one of the most significant marketing pivots in entertainment history. Netflix's transition from one business model to another not only saved the company but transformed the entire industry landscape, creating new standards for content consumption and distribution that competitors are still trying to match.

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The 'Watch Now' campaign that allowed unlimited streaming for just $7.99/month while maintaining DVD rentals as a premium add-on service
The 'Cut the Cord' campaign that offered free Smart TVs to the first million subscribers who committed to annual streaming packages
The 'Beyond Blockbuster' campaign that emphasized Netflix's superior movie selection by directly comparing titles to their former competitor
The 'Red Envelope Revolution' campaign that offered lifetime free streaming to former DVD subscription members who referred 10 new customers