Which gaming company first introduced the now-industry-standard plastic clamshell packaging for console games, replacing the larger cardboard boxes previously used?

The gaming industry has undergone remarkable transformations in how products are packaged and presented to consumers. From the early days of cardboard boxes with elaborate artwork to today's digital distribution platforms, packaging has played a crucial role in marketing games and creating brand identity. This trivia question explores a notable packaging innovation that changed how gamers perceive and interact with physical game products.

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Nintendo, with the transition to Nintendo Entertainment System games in North America (1985)
Sega, with the launch of Genesis/Mega Drive games (1989)
Sony, with the original PlayStation game cases (1994)
Microsoft, with the original Xbox game packaging (2001)