Which groundbreaking location-based loyalty feature did Starbucks introduce in 2018 that significantly increased store visits by utilizing geographical customer data?

In the competitive retail landscape, companies are leveraging geographical data in increasingly sophisticated ways to enhance customer loyalty. From geofencing technology that sends targeted offers when customers enter specific areas to location-based rewards that incentivize visits to physical stores, geography has become a crucial element in modern loyalty strategies. This trivia question explores how major retailers are using geographical intelligence to transform their customer retention programs.

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Gamified store-hopping challenges that reward customers for visiting multiple locations within a specified geographical region
Altitude-based rewards that give extra points when customers visit stores at higher elevations
Cross-border loyalty multipliers that double points when customers visit stores in different countries
Competitive location-based leaderboards that rank customers by total distance traveled between store visits