Which streetwear brand pioneered the modern 'product drop' model in the 1990s that is now widely adopted by mainstream retailers and pop culture brands?

In the ever-evolving world of retail and pop culture, product launches have transformed into cultural events. 'Drop culture' has revolutionized how brands create buzz and exclusivity around new releases. This phenomenon blends limited availability, strategic timing, and influencer marketing to generate unprecedented demand. Test your knowledge about this influential retail strategy that has reshaped consumer behavior across fashion, technology, and entertainment industries.

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Supreme
BAPE (A Bathing Ape)
Stüssy
Palace