Which athlete-brand partnership created the first billion-dollar athlete endorsement deal and launched a revolutionary product line that remains iconic decades later?

The relationship between athletes and brands has transformed sports marketing forever. In 1984, one revolutionary deal changed how athletes monetize their personal brand and how companies leverage sports stars. This endorsement deal was unprecedented at the time and created a template that athletes and brands still follow today. Test your knowledge about this iconic partnership that transcended sports and created a global marketing phenomenon.

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Michael Jordan and Nike (Air Jordan)
Tiger Woods and Titleist
David Beckham and Adidas
Serena Williams and Puma