Which innovative digital marketing campaign is credited with helping 'Hamilton' become a Broadway phenomenon by creating unprecedented ticket demand before it even premiered?

In the performing arts industry, ticket sales and promotional strategies are critical for a show's success. Marketing campaigns for theatrical productions often involve unique tactics to generate buzz and fill seats. This trivia question tests your knowledge about a revolutionary digital marketing approach that transformed Broadway ticket sales in the 2010s.

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#Ham4Ham lottery performances streamed on social media
The 'My Shot' TikTok challenge featuring original cast members
The 'Room Where It Happens' VR experience
Broadway's first 'Tweet Your Seat' live performance commentary