Which innovative digital advertising campaign allowed theater fans to virtually 'audition' for a Broadway show using their smartphones, generating over 4.5 million online engagements?

The performing arts industry has embraced digital innovation to market shows and engage audiences. From Broadway productions to local theater companies, digital advertising campaigns have revolutionized how performances are promoted. This trivia question explores a groundbreaking digital marketing strategy that changed the game for a major theatrical production. Test your knowledge of how technology and performing arts marketing intersect in the modern entertainment landscape!

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The 'Sing for Hamilton' campaign for Hamilton, which used AI to analyze user vocal performances
The 'Be in Wicked' AR experience that placed users in scenes from the musical
The 'Lion King Virtual Audition' campaign that used motion capture to transform users into characters
The 'Dear Evan Hansen Social Challenge' that created personalized video messages from the cast