Which celebrity's collaboration with Coty Inc. sold a 51% stake in her beauty brand for $600 million in 2019, making it one of the most successful celebrity-to-retail transformations in history?

In today's marketing landscape, celebrity endorsements and influencer collaborations have transformed how brands connect with consumers. This trivia question explores one of the most successful celebrity-brand partnerships that revolutionized influencer marketing and created a billion-dollar empire. Test your knowledge about how famous personalities have shaped retail growth and consumer psychology through strategic brand partnerships.

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Kylie Jenner
Rihanna
Jessica Alba
Lady Gaga